Let’s talk about Ecommerce Statistics for 2022.
But first, think about this:
Ganacsiga elektaroonigga ah waa heshiis weyn maalmahan. Horaad u ogtahay taas, laakiin markaad aragto tirooyinka qaarkood, waxaad arki doontaa inay daan-dayaan.
Fahamka baaxadda ganacsigu wuxuu muhiim u yahay, sidoo kale fahamka qaabkiisa badan.
Nasiib wanaag annaga, ganacsiga elektaroonigga ah ayaa si baaxad leh loo bartay, marka waxaa jira tiro badan oo cilmi baaris ah oo ku saabsan. Dhibaatada?
Qaar ka mid ah cilmi-baaristaas waa kuwo waqtigiisu dhammaaday, qaarkoodna aad uma fiicna. Iyo, wax badan ayaa jira, mararka qaar way adkaan kartaa in la helo xaqiiqooyinka la xiriira.
But hey — don’t worry! I’ve dug deep to find the most reliable ecommerce statistics around!
I’ll start us off with a BIG fact that will really put the scope of ecommerce statistics in perspective:
Fact #1: There will be over 2 BILLION online customers by 2021.
Way fiican tahay in arrimaha lagu bilaabi karo mid ka mid ah waxyaabihii ugu waaweyna: haddii isbeddellada hadda socda (oo aysan jirin sabab ay u diidayaan), waxaan eegeynaa in ka badan 2 bilyan oo iibsadayaal internetka ah sannadka 2021.
Tarjun tan sida aad ugu dhaleeceyn doontid baaritaanka cilmi baarista wadnahaaga… laakiin isweydii hal su’aal:
Haddii ay tani HALF-run tahay, oo ay jiri doonaan "kaliya" hal bilyan oo iibsadayaasha internetka sannadka soo socda, wali miyaad u qaadan doontaa si dhab ah?
Jawaabta, waxaan u arkaa shaki la'aan haa.
Shaki kuma jiri doono mustaqbalka ganacsiga inuu yahay e-commerce.
Fact #2: In 2019, nearly 70% of shopping carts are abandoned.
In kasta oo ay daacad tahay, tiradaasi ma aha mid ku gaar ah sannadka 2019. Fiiri:
Sida aad u jeeddo, toban sano ka badan, ugu Gawaarida waa la daayaa. Tan iyo sanadkii 2011, tiradaasi waxay ahayd mid ku dhow 70%, iyadoo sanadka 2019 lagu cabiray illaa 69.57% heerka ka-tagista.
Tani waxay sharraxaysaa waxtarka “keydiyaha badbaadada gaari-gacmeedka” oo ay bixiyeen qaar ka mid ah barta internetka ee wax dhisa sida Shopify or BigCommerce.
Ha rajo dhigin inkastoo, Sababta oo ah maahan wax aan qarsoodi ahayn sababta ay u jiraan heerarkan ka bixitaanka sare ee…
Fact #3: …most of those carts are abandoned because of unexpected extra costs.
Haa, inta badan gawaaridaas ayaa lagu dayacayaa qarashyo la yaab leh - waxyaabaha sida dhoofinta ama khidmadaha adeegga oo aan horey loo soo sheegin.
Laakiin taasi waa mid ka fog sababta kaliya:
Run, kharashaadka la yaab leh ee la yaab leh ayaa ah sababta ugu weyn ee sababi kara xad dhaaf.
Laakiin walxaha kale sida isugeynta isugeynta ah - waa mid weyn.
Anigu shaqsiyan waxaan u arkaa sheyga labaad shaxdan in ka badan ama ka yar ku habboon shayga saddexaad… markaa, waxaad dhihi kartaa in hawlgallada is-dhaafsiga ee isku-darka ah ama soo-baxay ay yihiin wax weyn oo ka mid ah ka tagidda gaadhiga sida kharashyada dheeraadka ah ay yihiin.
Baymard, kaasoo soo saaray tirakoobkan, run ahaantii waxay leeyihiin qaar ka mid ah caddayn taageeraya muhiimada kormeerid fudud…
Fact #4: The simpler a checkout, the better.
Caddayntani waxoogaa way caayaysaa - it comes from PayPal, and it’s really just a piece of evidence in favor of PayPal.
Waa tan sawirka:
Apparently, PayPal enabled merchants have WAY higher checkout conversion rates from customers using PayPal as opposed to other methods of payment.
Qaadashada laga bilaabo tani waa ma that you should be using PayPal, though that would also be a good idea — it’s also that you should make the checkout process as simple as you can, as some of PayPal’s appeal is in being very straightforward.
Fact #5: Third party sellers have been doing better on Amazon than before.
Suuqa suuqgeynta dhijitaalka ah ee Amazon ayaa caan ku ah doorbida Amazon lafteeda.
Taabashada ayaa ah in cabirka Amazon uu wax ku ool ku qasbo iibiyeyaal badan inay adeegsadaan, ka dibna Amazon ayaa nuqul ka sameysa badeecadooda isla markaana ku iibisa Amazon / qayb-qeyb ka mid ah qiime hoose.
Taasi wali waa run. Laakiin bal eeg tan - waxay toos uga timid warqadda saami-sanadeedka Jeff Bezos ee ugu dambeeyay:
Halkaas ayaad u tageysaa: iibinta dhinac saddexaad ayaa runtii ku soo kordhay Amazon sanadihii la soo dhaafay, waana la xisaabiyay a inta badan ee iibka Amazon (jir ahaan, dabcan) ilaa 2015.
Ha igu khaldin: Amazon wali waxay qufuldaa salka dusha iyada lafteeda. Ma ka cabsi qabtaa suuqyada Amazon?
Wali way shaqeynayaan.
Oo weliba waxaa jira xitaa qaar ka mid ah sababaha looga shakiyo in Amazon ay si ula kac ah u yareynayso saameyntooda si looga fogaado sharciyeynta maamulka Mareykanka.
Laakiin si kastaba ha noqotee, waa xusuusin waxtar leh in la arko qaar ka mid ah tirooyinka adag in haa, dhab ahaantii waa wax aad u suurtagal ah in lagu iibiyo Amazon oo ah dhinac saddexaad.
Fact #6: Amazon’s share of e-commerce in 2019 may be SMALLER than you thought.
Waqti yar ka dib, dadku waxay guud ahaan sheegi lahaayeen tirakoob ku ridaya Amazon inay ku dhowdahay HALF ee ganacsiga e-commerce (in kastoo badanaa dadku ay ula jeedeen kalabar ganacsiga tafaariiqda).
Laakiin shirkada cilmi baarista hogaamisa ee loo yaqaan 'eMarketer' (oo dad badani ay soo xiganayaan) ayaa dhawaan MARXAATAY tiradaasi ka dib markii ay arkeen wax la xaqiijiyay…
Sheygaasi waa shaxanka waxaan kaliya tusay in qeybaha seddexaad ay ka kooban yihiin inta badan iibka Amazon.
So eMarketer ayaa hoos u dhigtay qiimeyntiisii hore saamiga suuqa ee 'Amazon' ee saamiga - durbaan duuban, fadlan -
37.7% iibka tafaariiqda e-commerce.
Marka haa, ha rajo dhigin rajo aad u badan. Taasi weli waa qayb aad u weyn, waxayna si fudud uga duulisaa tartameyaasha ugu dhow.
Aaway?
Amazon waxaa laga yaabaa inaysan noqon as ugu badan sidii laguugu hogaamiyay inaad rumeyso, laakiin waxaad weli ubaahan tahay inaad ka shaqeyso badhtankaaga si aad uga dhigto kaydkaaga internetka inuu noqdo mid shaqeynaya, ha noqoto mid Onta ah ama ka baxsan Amazon.
Fact #7: Worldwide, most e-commerce is B2B.
Midkani wuxuu la yaab ku noqon karaa qaar badan oo idinka mid ah, laakiin B2B e-commerce (oo macnaheedu yahay ganacsiyada ka iibiya badeecadaha ama adeegyada shirkadaha kale) waa inta badan dhammaan ganacsiga, e-commerce B2C e-commerce (taasoo la micno ah ganacsiyada lagu iibiyo kuwa caadiga ah) , macaamiisha gaarka loo leeyahay).
Xitaa ka sii yaab badan ayaa ah markay aragtay waxay u taagan tahay aragga:
Yep, adduunka oo dhan qiyaastii $ 10.6 tiriliyan oo ah ganacsiga elektaroonigga ah waa B2B, marka la barbar dhigo $ 2.8 tiriliyan oo ah B2C.
Taasi waa saami aad u weyn, in kasta oo ay markii hore jahwareerin karto, haddana macno ayey leedahay markii aad tixgeliso in wax kasta oo internetka lagu iibiyo ay u baahan yihiin barnaamijyo iyo adeegyo qaarkood oo awood u leh wixii la sheegay in lagu iibiyo meesha ugu horeysa.
Ma aha in la xuso dhammaan ganacsiyada iyo hay'adaha u baahan joogitaanka qadka internetka, muddada.
Si kastaba ha noqotee, tani waxay u muuqaneysaa inay muujineyso in ganacsiga e-commerce ee B2B uu weli aad u caan yahay oo uu u socdo xoog, iyada oo aan lahayn calaamado dhab ah oo hoos u dhaca.
Fact #8: The average website conversion rate is about 2.86%.
Tani waa iskucelcelis “weyn”, oo la micno ah in waxyaabo badan ay soo galeen… Marka arrimuhu wax yar ayey kaga duwanaan karaan warshadahaaga ama gobolkaaga.
Si kastaba ha noqotee, farriinta guud waa cad tahay:
Dhamaadka dhamaadka sanadka 2018, stats ugu dambeeyay ayaa ahaa ku dhawaad 2.86% dadka booqda goobaha internetka ee ganacsiga adduunka ayaa runtii ku dhammaaday wax iibsashada, iyadoo sicirka uu waxyar ka yaraa Mareykanka isla markaana ka sarreeyo Boqortooyada Midowday
Taabad kale oo dhawaan dhacey wuxuu noo sheegayaa heerka isbeddelka ee bisha Luulyo 2019 wuxuu ahaa 1.72%, laakiin waxaan u maleynayaa inay qaadan karto waqti badan inbadan marka loo fiirsho tirakoobka 2019 si dhab ah loo lafaguro.
Sikastaba, lambaradaani waxay kuu sheegi doonaan wax aad horey uyaqaanay (adigoon ogeyn waxyaabaha gaarka ah): in qeyb aad u weyn oo booqdayaashaada ah ay soo booqanayaan kaliya, ma iibsanayaan.
Fact #9: Chatbots are not always beloved.
Midkani ma ahan wax adag in la qiyaaso - waan ka xumahay, waxaan marar badan ka cawdaa sheekaysiga nafteyda.
Laakiin way fiicantahay in la arko lambaro si cadaalad ah udhacey oo arintan gadaal udhaca: qiyaastii 40% dadku waxay doorbidaan inay bini aadamka kula hadlaan isweydaarsiga sheekooyinka, marka loo eego codbixinta badhtamihii sanadka 2018 ee CGS (oo ay soo bandhigtay eMarketer).
Waa kuwan qaar ka mid ah sababaha:
Uma dhahayo inaad u baahan tahay inaad iska dhaafto sheekooyinka wada sheekaysiga… kaliya haddii aad isticmaaleyso isticmaalkooda (oo aad heleyso faa iidooyin badan haddii aad wax yeeleyso, xusuusnow) waa inaad diyaar u ahaataa sida macaamiisha qaarkood ay ugu qancaan.
Waxaa muhiim ah in la ogaado in xitaa haddii aan (iyo kuwa kale oo badan oo aan aqaanno) necbahay sheekaysiga, waxaa jira sabab loo rumeysan karo inay sii kordhayaan mustaqbalka:
A Sahanka 2016 ee Oracle 800 oo ka mid ah ganacsatada hogaaminta leh ayaa ogaadey in boqolkiiba 80% ay horey u isticmaaleen ama qorsheynayaan inay adeegsadaan sheekaysiga sheekaysiga.
Iyo waxa jira kayd badan oo suurtogal ah marka la adeegsado sheekaysiga sheekaysiga. Marka waa inaad u diyaar garowdid mustaqbal kaas oo sheekaysiguhu xitaa ka sii badan yihiin sidii ay hadda yihiin.
Tan macnaheedu maahan inay tahay inaad isticmaasho ama ma aha inaad isticmaasho… kaliya waa inaad fahanto macnaha guud ee sheekaysiga hada, oo diyaar u noqo!
Fact #10: Nearly HALF of the consumers globally have made an online purchase with biometrics.
Sida lagu sheegay daraasad ay sameysay Paysafe (sidoo kale) waxaa lagu soo bandhigay eMarketer), ku dhawaad kalabar macaamiisha adduunka waxay wax ku soo iibsadeen wax intarnetka ah iyagoo isticmaalaya cilmiga noolaha.
Waxa kale oo aad arki kartaa qaar ka mid ah sababihii jawaab bixiyaashii Paysafe ra'yigooda ay ugu kululeeyeen cilmiga noolaha.
Sidaad filaysaa, waxay badanaa sabab u tahay fududeynta iyo amniga.
Hadda, waxaan hayaa wax aan ku ceshan karo oo ku saabsan xogta:
Marka hore, waxaan u maleynayaa inay tirooyinkaani yihiin kuwo yar yar oo la qaddariyo iyadoo la tixgelinayo in bixinta alaabada cilmiga noolaha ay aad ugu badan tahay Shiinaha, oo lafteedu ay tahay qayb weyn oo ka mid ah ganacsiga caalamiga ah.
Midda labaad, si dhab ah uma aaminsanahay koox la yiraahdo "Paysafe" inay weydiiso su'aalo aan hagsaneyn oo ku saabsan bixinta biometric-ka ee sahankeeda.
Si kastaba ha noqotee, tani weli waa wax si dhab ah loo qaadanayo.
Xitaa haddii xaddiga dadka dalkaaga ku nool ee ku qanacsan bixinta lacagaha biometric-ka ka hooseeyaan Paysafe iyo eMarketer-ka ayaa laga yaabaa inaad u maleyn laheyd… waa iska cad ifafaale isa soo taraysa meel kasta.
Oo sidaas, wax waa in aad diyaar u ahaato.
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Ecommerce Statistics: Conclusion
Like I said in the beginning of this e-commerce is so enormous nowadays that it’s important to stick to adag cilmi baaris.
This list isn’t ALL the valid ecommerce statistics around…but it is some of the best and/or most current.
Waxaa jira casharo badan oo aad uga bixi karto xisaabaadkaan, dabcan, waxaad u baahan doontaa inaad arrimaha u qaaddo xaalad-kiis. Laga yaabee in helitaan kasta uusan quseynin meheraddaada.
Laakiin isku soo wada duuboo, waxaa jira waxyaabo badan oo laga qaban karo oo kaliya qofkasta: waxyaabaha ha loo sii wado, oo diyaar u noqo koritaanka ganacsiga dijitaalka ah mustaqbalka!
Resources
Waxaan ku idhi maqaallo kuwan la mid ah, laakiin qofna halkan kuma doonayo inaad akhriso warar been abuur ah. Waa tan liiska ilo aan u isticmaalnay ururinta tirakoobka!
1. Kobaca hore iyo mustaqbalka dhow ee iibsadayaasha dhijitaalka ah internetka
2. Qiimaha iibka gawaarida internetka laga soo iibsado laga soo bilaabo 2006 - 2019
3. Sababaha ugu caansan ee katagaya gaadhiga
4. PayPal’s higher conversion rates at checkout
5. Jaantuska dib-u-habeeyay ee saamiga shirkadda Amazon ee ganacsiga (tafaariiqda)
6. B2B vs. B2C saamiyada e-commerce
7. Qiimaha isbeddelka waqti ka dib (2014 - 2018), oo ay ku jiraan warshadaha
8. Heerka isbeddelka ee ugu dambeeyay ee July 2019
9. Kaydinta suurtagalka ah ee sheekaysiga sheekooyinka iyo sahanka Oracle
10. Caqabadaha / diidmada isticmaalka isweydaarsiga sheekaysiga sida ay qabaan adeegsadayaashu
11. Isticmaalayaashu aad ayey ugu furfuran yihiin cilmiga noolaha
